Get found more often.
Know what's creating leads.
Scale is for businesses actively investing in growth. PlaceLocal helps you improve local visibility, close content gaps, run better-tracked campaigns, and connect marketing activity to qualified enquiries.
The marketing control layer for growing businesses.
Not a collection of disconnected tools. Scale connects visibility, content, campaigns, leads and pipeline — so you can see which activity is actually producing the right customers.
Create the content your business is missing — service pages, suburb coverage, FAQs, case studies and competitor gap content.
Close the GapsManage your Google Business Profile and publish updates from within PlaceLocal. Keep your Google presence active and accurate.
Google PresenceTrack where your business appears in local search results for the keywords and service areas that matter to your customers.
Track VisibilitySee where your business is listed across the web. Identify gaps in your local presence and fix inconsistencies before they cost you rankings.
Local PresenceCreate and manage local ad campaigns from one place. Test what works before committing to bigger budgets — no agency required.
Paid GrowthBrowser tracking is getting weaker. PlaceLocal sends qualified lead events and lead value back to Meta, so campaigns optimise toward the right customers — not just cheap clicks.
Better DataStop guessing. See what's creating qualified leads.
Most marketing tools are disconnected. SEO tools show rankings. Meta shows clicks. Google shows traffic. Your forms collect enquiries somewhere else. PlaceLocal connects visibility, content, campaigns, forms, leads and pipeline — so you can see what's actually working.
Monitor rankings, Google Business, citations and visibility signals across the areas and services that matter.
Create content around missing services, suburbs, FAQs and competitor gaps — not random posts for engagement.
Connect ads and campaigns to PlaceLocal forms and lead capture, so you can see which activity produces enquiries.
Feed better conversion data back into ad platforms so they optimise for quality leads — not just cheap, plentiful clicks.
Track campaigns
beyond the click.
Scale supports up to 5 users. When your team is handling enquiries together, round robin routing ensures every lead gets picked up. And when you run paid campaigns, you finally get to see which ones produce customers — not just impressions.
Self-serve local ad campaigns. Test what works before committing to bigger budgets — no agency required, no minimum spend.
As browser tracking weakens, CAPI sends qualified lead events and lead value directly to Meta — so your campaigns optimise for the customers you actually want, not just volume.
Distribute incoming enquiries automatically across your team. No manual assignment, no missed leads, no one person carrying the load.
Give your team access to manage enquiries, content and customer records — together, in one place.
For businesses investing in growth that want accountability.
For businesses investing in growth that want visibility, accountability and better-qualified leads — not just more impressions. If you're spending time or money on marketing and want to know what's actually creating customers, this is the plan.
Enquiries → Visibility → Operations
Need full CRM, invoicing, job costing or a team workflow?
See what's in Operate →Stop guessing.
Start knowing what's working.
$149/mo. Up to 5 users. No contracts. Launching soon — start on Connect today.